Evidence of said trend:
- Steam to introduce digital game trade ins (as if GameStop wasn't struggling enough, especially with the recent possibility that law will prohibit the resale of used physical games.)
- MannConomy Team Fortress 2 Update (So many updates providing free content to your players. Why. Why! OH GOD, WHY?!!! You've nullified everything I've worked for, all those hours of patiently waiting for drops as I hone my skills. In addition, there are now stat-changing load outs that players are very unlikely to get without shelling out $20 (per) or $50 for the whole kit and kaboodle. The goddamn game itself costs $20 now. So not down.)
- Valve bringing Steamworks to PS3 and drops L4D prices massively (but only on the PC) (Here, Microsoft, check out my middle finger. How does it look? Like it knows what it's doing? Like it won't be subjected to your Xbox Live market standards?)
- DotA 2 Announced (Riot Games, you made a good game based on the popular mod DotA called League of Legends. Now, we're going to do it better. And with more features.)
- Alien Swarm released, surprise free game! (We're very truly sorry, Team17, that you just released Alien Breed: Impact, which is effectively the same game, about a month earlier. We're doing it for free. Oh, and giving the community the SDK.)
Don't get me wrong. I love Valve and think they do amazing work, not to mention the way that they have transformed PC gaming (and distribution of indie games). But they sure aren't shy. And nothing will keep them from doing what they want, nor doing it with style and authority.